There are several different lotions and creams you can use to heal a new tattoo, personally we like Pegasus Tattoo Cream. This cream contains Dexpanthenol which helps the skin cells to build up and heal and Hustle Butter which is also a very popular product, it is a rich, creamy, 100% natural, vegan replacement for all petroleum based products. We also sell many of the Hornet products which have become extremely popular in recent years.
What you prefer is a matter of taste :)